Around the Net
Miles Kimball Fields Display Ads To Reactivate Email Subscribers
- AdExchanger, Monday, May 8, 2017 8:24 AM
Retailer Miles Kimball has run a display advertising campaign to reach customers who had not opened its emails in six months. These consumers were offered a discount. The mid-funnel effort generated a 275% increase in ROI compared to a control group that did not see the ads.
