Around the Net
Google Turbo Charges AMP
- Google, Thursday, May 18, 2017 10:09 AM
Accelerated Mobile Project (AMP) pages now load twice as fast from Google Search, compared with a year ago. Google made the announcement Thursday from the I/O developer conference. The speed in search is due to several key optimizations to the Google AMP Cache, such as server-side rendering of AMP components, and reducing bandwidth usage from images by 50% without affecting the perceived quality. Google said it also used a compression algorithm called Brotli it launched a couple years ago.
