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Google Turbo Charges AMP

  • Google, Thursday, May 18, 2017 10:09 AM

Accelerated Mobile Project (AMP) pages now load twice as fast from Google Search, compared with a year ago. Google made the announcement Thursday from the  I/O developer conference. The speed in search is due to several key optimizations to the Google AMP Cache, such as server-side rendering of AMP components, and reducing bandwidth usage from images by 50% without affecting the perceived quality. Google said it also used a compression algorithm called Brotli it launched a couple years ago.

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