NEW! Release The Crack, Embrace Your Inner Plumber, Says Liquid-Plumr

Butt-crack isn't frowned upon, but embraced and proudly shown in an ad for Liquid-Plumr.

Created by FCB Chicago, crack is everywhere, on every shape, size and age. The 45-second ad is set to Rosemary Clooney's "Too Marvelous For Words" and follows the backsides of a florist, seniors swimming in a pool, a bowler, boxer and fireman. The final crack belongs to a woman pouring Liquid-Plumr down her clogged sink, because "there's a plumr in all of us."

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