• by Steve McClellan  @mp_mcclellan, June 6, 2017

MGM Resorts International is adding its regional casinos and resorts to the McCann’s roster. The move is part of MGM’s ongoing consolidation of U.S. agency partners that began in April 2015 when McCann Detroit was appointed integrated agency of record for MGM Grand Detroit. A short time later McCann was appointed agency of record for MGM Resorts’ Las Vegas-based brands. The agency move follows MGM Resorts’ recent strategy shift away from its casino-driven, Las Vegas-focused positioning towards a global entertainment brand. 

Earlier this year, McCann launched a marketing program for MGM National Harbor in Maryland, a $1.4 billion entertainment resort featuring a 3,000-seat entertainment venue, new restaurants and a casino. With its expanded responsibilities, McCann will be tasked with creative work for three additional MGM regional properties including Beau Rivage and Gold Strike in Mississippi, and the 2018 launch of MGM Springfield in Massachusetts.  MGM Detroit will continue to be handled by McCann Detroit.