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DMA Chairman Tells Companies To Earn Trust Through GDPR

  • Campaign, Friday, June 9, 2017 12:07 PM
Mark Runacus, chair of the DMA board, blogs in Campaign to remind marketers that if they think GDPR is the end of the world, they may be in trouble as a company. He believes this is because companies that truly prioritise the customer's privacy will be trusted back in return. Those that do not will not gain consumers' trust.

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