Don't just leverage the major social platforms - co-opt them, says SourceMedia's CMO Matthew Yorke. He explains how his high-CPM b2b publishing brands are using social analytics and their own first party data to target users on Facebook and Twitter with specific content and packaged advertising that drives readers to O&O sites that monetize at much higher ad rates.
MODERATOR Krista Pontius, Principal Consultant, IQMedia West. PANELISTS Stephen Strong, VP of Revenue, Newsy; Matthew Yorke, CMO, SourceMedia
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