Revolving Door: WK Promotes Susan Hoffman To Co-Chief Creative Officer

Wieden+Kennedy is promoting Susan Hoffman to co-chief creative officer, alongside Colleen DeCourcy making the independent creative agency one of the few shops with two female leaders. As a senior creative, Hoffman will help to run the company as part of the agency’s global management team with DeCourcy and chief operating officer Neil Christie.

The longtime creative leader and agency stakeholder joined WK 32 years ago as "employee number eight." She has helped to open W+K global offices and served as executive creative director in Portland, Amsterdam, London, New York and Delhi. 

Agency clients include Nike, Old Spice, Levi’s, Chrysler, Target, and Proctor & Gamble.

Hoffman's elevation follows DeCourcy promotion to chief creative officer last October. At the time, Hoffman moved from global executive creative director to replace DeCourcy as executive creative director of the agency's Portland office. Now, these two creatives will split their time between the agency's Portland and New York offices.

“It's not the easiest time to be a creative leader in this industry, but it's the right time to lead by example and keep holding up the flag for creativity. Colleen and Susan exemplify that type of leadership" stated WK's global president Dave Luhr.



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