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Why Instagram Is Struggling With Rogue Marketers

The New York Times details how Instagram is cracking down on marketers who try to cozy up to users by following their accounts, as well as liking and commenting on their posts. The recent effort has “led to the shuttering of anonymously run sites with names like Instagress, PeerBoost, InstaPlus, Mass Planner and Fan Harvest, though others remain,” the Times writes. In part, that’s because many users don’t mind the attention. “Racking up followers and likes on photos gives a sheen of legitimacy to small businesses or aspiring social-media influencers."

Read the whole story at The New York Times »

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