A campaign for the Art Institute of Chicago from Leo Burnett, titled “Van Gogh’s Bedrooms,” won the Cannes Lion Grand Prix for creative effectiveness, which honors the best effort to link creativity and business results.
Jonathan Mildenhall, Chief Marketing Officer of Airbnb, stated: “The Grand Prix-winning work used creativity to breathe new life into an organization, introducing it to a younger, broader audience and creating a huge global conversation. He added: “It clearly understood how to live in the uncomfortable space necessary for the work to be truly remarkable.”
The Grand Prix for digital craft was awarded for “Real-Time Virtual Reality Experience for Björk’s Notget VR” by Analog, London / W&N Studio, London for Björk. Jury President, Henry Cowling, creative director, UNIT9, UK, stated the work “combines all the facets of digital craft to the highest possible level. It’s breaking new ground in media storytelling and experience design and is doing it in a way that’s absolutely virtuous.”
Three Radio Grand Prix went to three executions for KFC by Ogily & Mather Johannesburg: "Repeat the Punchline," "Long Red Thin Shape" and "No One Cheerses." Jury president Mario D'Andrea, President/Chief Creative Officer, Dentsu, Brazil, described the work as “a very traditional brand with a very traditional way of doing copywriting."
The film craft Grand Prix went to "The Blaze - Territory" by Iconoclast, Culver City for musician The Blaze. Jury president Robert Galluzzo, founder/executive producer, FINCH, Australia, stated the work was “a stunning example of what vulnerability and poetry can look like on screen. .. It’s a piece of film that has an ambiguous yet important narrative you can watch over and over again.”
The Cyber Young Lions competition winners were:
Gold: Michael Phillips and Scott Kooken from Youngdogs Netherlands, The Netherlands
Silver: Casper Mandrup and Fie Lyster from Zenith, Denmark
Bronze: Martina Gonzalez Calderon and Matias Paglieri from Wunderman Buenos Aires, Argentina