• by Laurie Sullivan  @lauriesullivan, June 27, 2017

Marketers can now add Competitive metrics, also referred to as Share of Voice metrics, to the way they see campaign performance across Bing Ads.

Microsoft engineers have been hard at work improving reporting on Bing Ads, giving marketers the information required to make quick decisions across advertising campaigns.

The new columns in Bing Ads allow marketers to see competitive metrics related to the share of impressions, making the data available at the campaign, ad group and keyword levels in the main UI and Reports tab.

The six metrics include impression share, IS lost to budget, IS lost to rank, IS lost to ad relevance, IS lost to expected click-through rate, and IS lost to bid.