Mike Parker has been named CEO of Hearst’s iCrossing. He succeeds Nick Brien, who is leaving for Dentsu Aegis as CEO Americas and US.
Parker joined iCrossing as head of its West Coast operations in 2015.
Parker was also responsible for the agency’s global mobile marketing practice and digital media partnerships. He was appointed president, U.S., in 2016, managing the strategic, creative and commercial success of the agency’s offices across the country.