Emailtest.com Launches, Takes On Litmus

Email marketing can be an extremely technical channel, as marketers need to ensure their messages are authenticated, deliver properly into the inbox, and render correctly on any screen that they are being read on.

On Thursday a new email testing service launched to ease that development process. Emailtest.com provides marketers with a complimentary way to test how their messages display across email providers.

Marketers send their campaign to test@emailtest.com, and the tool provides a status report on any issues that might obstruct email readability. For example, emailtest.com checks for broken links, oversized images, and any blacklist issues. 

Additional product features include testing the email campaign against popular spam filters, SpamAssassin scoring, and email authentication checks. Emailtest.com verifies whether a marketer's emails will pass the SPF test, and whether there is a verified DNS record for that domain.

The service also provides screenshots for what the email message will look like in any major email client, including Gmail and Outlook. For now, emailtest.com only shows screenshots of the email across desktop email clients, but the company says that rendering across devices will be a feature in the next iteration of the product, planned for launch in two months' time.

The company also plans to offer an API so that email service providers can provide the service behind the scenes for their own users.

Litmus is generally regarded as a leader in email display optimization and rendering across devices, but comes at a monthly subscription cost. If emailtest.com expands its product line without accruing additional costs, the application may gain greater appeal among email marketers. For now, emailtest.com does not offer the key mobile testing features that helped to propel Litmus to a $49 million Series A investment from Spectrum Equity in 2015. 

Litmus allows email marketers to test their messages across desktop email clients and mobile email applications, a feature that is especially integral, considering that the majority of email messages are now opened on mobile devices. 

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