
Meredith Xcelerated Marketing (MXM), the digital shop owned by
publisher Meredith Corp., has appointed Tom Sebok to the role of Chief Client Officer. As the title suggests, Sebok will manage the agency’s client relationships.
Sebok
succeeds Georgine Anton, who is now president at the agency and to whom Sebok will report.
Prior to joining MXM, Sebok was EVP and Global Client Leader at Omnicom’s BBDO
Worldwide, where he led the global PepsiCo account. Previously, Sebok was CEO at WPP’s Young & Rubicam North America and oversaw its operations in New York, Chicago, Detroit, LA,
San Francisco, Toronto, Kansas City and Austin.
“Tom is an innately talented leader known for building great relationships with clients,” stated Anton. “His
expertise in assembling and inspiring high-performance creative teams will be immediately beneficial to the entire MXM network and our diverse roster of blue-chip clients.”
MXM
clients include Benjamin Moore, Kraft Heinz, Allergan, TGIFriday's and NBC Universal.
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