Around the Net
Publishers Taking 'Less Is More' Ad Approach
- The Wall Street Journal, Friday, July 14, 2017 1:18 AM
The Wall Street Journal considers the growing number of digital publishers taking a “less is more” approach to advertising. As it writes: “Stripping out irritating ad formats and limiting the number of ads forced on visitors can actually result in more engaged consumers and ultimately increased ad revenue, they say.” Female-focused publisher LittleThings is one such publisher.
