• by Larissa Faw , July 14, 2017

Julie Berger is departing IPG's Initiative Media to join Media Storm as executive director, audience networks. In this newly created role, she will focus on clients’ campaign integrations across the digital and addressable media ecosystem as well as oversee the management of the agency’s digital efforts which include Media Storm’s influencer marketing, biddable media, and programmatic capabilities, particularly as they expand into other channels. She will be based at the agency's Los Angeles office, reporting to Steve Piluso, Media Storm’s executive director, head of media & integration.