Ecommerce is up in 2017, but eMarketer estimates it will become the first in many years that purchases will drop below 10% growth. About 1.66 billion internet users ages 14 and older will
purchase at least one item via any digital channel this year, up 9.4% from 2016. More than half of those who purchase products on the internet will come from Asia-Pacific, and one-quarter
of digital buyers worldwide will r will reside in North America and Western Europe.