Revolving Door: TBWA\London Hires Creative/Strategy Duo

TBWA\London today announced the appointment of Saatchi ECD Andy Jex and MullenLowe planning chief Anna Vogt as its new CCO and CSO respectively, effective in October. 

The duo is tasked with “re-energizing the creative agency in London.” 

Troy Ruhanen, President and CEO of TBWA Worldwide said: "I’m thrilled to welcome Andy and Anna to the family. They are both super-smart, modern leaders who believe passionately in the power of Disruption. London must be one of the jewels in our crown and we believe Andy and Anna can get the best out of our people and bring that swagger back.” 

Jex has been with Saatchi & Saatchi since 2009 and was promoted to ECD in 2014. He leaves the agency as the second most awarded in the UK at Cannes this year. He is credited with a wide range of work across brands such as Direct Line, HSBC, Toyota and HomeAway while also leading the agency's creative department with long-time partner Rob Potts.  



Vogt was promoted to Group Head of Strategy for MullenLowe in January, having been Head of Planning since joining in 2015. While there, she pioneered the practice of pairing planners in teams and led the agency to the title of Most Effective Agency at the Effies UK for the last two years. Vogt began her career as a WPP Fellow before joining Grey London to work on brands such as Fairy Liquid and Lucozade. She also spent time at BBH where she was Planning Director on the British Airways, Clarks and Boden accounts.



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