Toby Southgate has been named Chief Growth Officer of McCann Worldgroup. He was most recently Worldwide CEO of Brand Union, a global brand communications network within WPP.
Southgate joined Brand Union in 2007 as Managing Director in Abu Dhabi. In 2011, he became CEO for UK and Ireland and, after two years, he was named CEO of the Americas. He was appointed Worldwide CEO for the network in 2015. During his tenure with Brand Union he has worked globally with clients that include Bank of America Merrill Lynch, Vodafone, Sony, HSBC, Pernod Ricard, and Reckitt Benckiser, among others.
Harris Diamond, Chairman and Chief Executive Officer of McCann Worldgroup, said: “What makes Toby so effective in business development is that he relishes the complexity of brand challenges in today’s complex business environment and he knows how to harness resources to create innovative multiplatform solutions for clients.”