Around the Net
EyeMed, Ingersoll Rand And Other Automation Case Studies
- Chief!Marketer, Friday, August 18, 2017 11:28 AM
The weather is a huge factor in email targeting for Ingersoll Rand’s Trane division. So the company implemented marketing automation — specifically, IBM’s Marketing Cloud — to improve its personalization. That’s one of several automation case studies featured in a special report in Chief Marketer. Also included are reports on EyeMed, Unum and Touchtown.
