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EyeMed, Ingersoll Rand And Other Automation Case Studies

The weather is a huge factor in email targeting for Ingersoll Rand’s Trane division. So the company implemented marketing automation — specifically, IBM’s Marketing Cloud — to improve its personalization. That’s one of several automation case studies featured in a special report in Chief Marketer. Also included are reports on EyeMed, Unum and Touchtown.


Read the whole story at Chief!Marketer »

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