According to the Statistic Brain Research Institute, working with Matt Levin, CEO & Co-founder of Donut, digital media publisher, and Brianna Catalano, it’s essential for brands to
grab a viewer’s attention in three seconds or less in the social platforms era. Studies have shown, says the report, that young audiences are being defined by increasingly short attention spans,
now even shorter than the “average goldfish.”
Donut, whose audience of young social media car enthusiasts has made them an authority on data-rich strategies for
generating attention getting video content, says that Matt’s “3-second theory” is one that he’s described at events, and has resulted is Donut’s videos outpacing the
average share views of BuzzFeed, Tasty, and NowThis.
Suggesting that it’s essential for brands to grab a viewer’s attention in three seconds or less in the social
platforms era, according to research from Statistic Brain, the report cites some statistical findings describing attention span characteristics
With data from Facebook,Twitter, Google+Reddit,
Pinterest, Google, Gmail, Attention Span Statistics shows data comparisons as follows:
- 8.25 seconds: The average attention span in 2015
- 12 seconds: The average attention span
in 2000
- 9 seconds: The average attention span of a gold fish
- 25%: Percent of teens who forget major details of close friends and relatives
- 7%: Percent of people who
forget their own birthdays from time to time
- 30: The average number of times per hour an office worker checks their email inbox
- 2.7 minutes: The Average length watched of a single
internet video
And, Internet Browsing Statistics (Taken from 59,573 page views)
Percent of page views that last less than 4
seconds 17 %
Percent of page views that lasted more than 10
minutes 4 %
Percent of words read on web pages with 111 words or less 49 %
Percent of words read on an average (593 words) web
page 28 %
(Users spend only 4.4 seconds more for each additional 100 words)
To access the original report,
please visit here.