Commentary

The Rise Of Smart Clothing

As a term, wearables has tended to mean fitness trackers or smartwatches, but the term is extending into also meaning the clothes people wear.

As the share of fitness trackers and smartwatches decreases from more than 80% of devices shipped last year to 50% in 2022, smart clothing and body sensors are projected to fill the gap.

Overall shipments of smart clothing will grow from 2 million units last year to 27 million in 2022, an annual growth rate of 59%, according to a new forecast by Tractica.

The body sensor market will be even bigger, growing from 2 million units shipped last year to 92 million in five years. The body sensor market includes heart straps, wrist devices, baby and pregnancy monitors, headbands, posture monitors, movement sensors, wearable patches and three-dimensional trackers.

Body sensors will be a much bigger market than smart clothing because of a wider variety of devices and wearable patches are expected to see mainstream adoption across the healthcare system, driving most of the volume, according to Tractica.

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The growth of smart clothing is highly dependent on large sport or fashion brands adopting the technology across product lines.

The difference between the two categories by dollars also is significant.

Smart clothing revenue will increase from $151 million last year to $4 billion in 2022, an annual growth of 71%. During the same time period, body sensor revenue will grow from $289 million last year to $15 billion, for a growth rate of 94%.

Most of the action in the smart clothing market is within sports and fitness, with sensor-infused shorts, bras and footwear tracking both biometric and physiological activity, according to the report.

A potential major driver of smart clothing, at least from a consumer awareness standpoint, is adoption by professional sport teams, most notably the National Football League.

In the Internet of Things, if something can move, it can be connected and tracked.

2 comments about "The Rise Of Smart Clothing".
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  1. R MARK REASBECK from www.USAonly.US , August 24, 2017 at 9:15 p.m.

    If they can come up with men's briefs that are smart enough to not creep up on you.......I'm in.

  2. Chuck Martin from Chuck Martin, August 25, 2017 at 4:57 p.m.

    Think they're more focused on footwear and sportswear at the moment, Mark.

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