Obit: Don Ohlmeyer, Famed Broadcaster, Pioneered Dedicated Agency Model, Dead At 72

Don Ohlmeyer, a pioneering television producer and founder of one of the first dedicated media agencies for a major brand, died Sunday. He was 72.

Ohlmeyer, who began his media career as a protege of legendary ABC sports producer Roone Arledge, eventually rose in the broadcasting ranks to become West Coast President of NBC, where he was known for coining the slogan “Must See TV” and his focus on “tentpole” programming events.

In 1982, he formed Ohlmeyer Communications, a dedicated agency representing hundreds of millions of dollars of Nabisco’s advertising, as well as the consumer marketer’s 20% stake in ESPN.

1 comment about "Obit: Don Ohlmeyer, Famed Broadcaster, Pioneered Dedicated Agency Model, Dead At 72".
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  1. Nicholas Schiavone from Nicholas P. Schiavone, LLC, September 11, 2017 at 2:52 p.m.

    This Media & Marketing Executive is proud to have had the privilege of working with Don as he made Herculean efforts to study, to serve and to embrace the people under the "Big Tent" of great television offered by the Peacock Network in the 1990's.  Don was a brilliant producer and a master architect.  May he rest in peace.

    ℣. Requiem æternam dona ei, Domine
    ℟. Et lux perpetua luceat ei:
    ℣. Requiescat in pace.
    ℟. Amen.

    Nicholas P. Schiavone | Chief Research Officer of NBC during the Ohlmeyer Era

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