Omnicom Expands Precision Marketing Group, Hires Luke Taylor To Run It

Luke Taylor, previously the CEO of DigitasLBi, has joined Omnicom’s DAS Group, where he will serve as CEO of the unit’s expanding digital and CRM-focused Precision Marketing Group.

Taylor will report to Dale Adams, chairman and CEO of DAS.

The agencies that will report to Taylor include Javelin, Organic, Proximity, RAPP and Targetbase. Taylor will work with the agencies to enhance their service offerings and talent recruitment.

He will also help the agency group better leverage existing Omnicom technology and data platforms, such as Annalect. He will develop strategies for internal investments and acquisitions.

Omnicom said that all of the agencies within the Precision Marketing division will continue to work as independent brands and businesses.

“Luke comes to DAS with significant, hands-on leadership experience in the agency world, especially in digital marketing and technology,” stated Adams. “He has a keen understanding of how marketing communications is evolving and a strong commitment to excellence in client service.”

Prior to leading DigitasLBi, Taylor ran LBi International, which Publicis acquired in 2012 for $540 million. It was merged with Digitas in 2013.




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