An online documentary series for Harley-Davidson is being picked up by Discovery Channel Canada.
Created by Zulu, it invites viewers to tag along on a life-changing journey across Canada with riders from India, Mexico and New Zealand. Harley-Davidson’s online documentary series is also getting ready for primetime with a one hour special airing this Saturday on Discovery Channel.
Called "Common Ground," the epic journey celebrates 100 years of the historic Harley-Davidson brand in Canada — and the fact that Harley riders are as diverse as the country itself. Part foreign exchange and part road trip, the three-part online series sees each of the three riders paired with a Canadian host who they're meeting for the first time. Together, they venture off on a six-day exploration of the Great White North.
The series is being hosted online and has already racked up millions of views. Discovery Canada is also airing a one-hour special of the documentary on its website and airing it on national TV this coming Saturday.
"Common Ground" is a co-production between Toronto-based agency Zulu Alpha Kilo’s content studio, zulubot, and Artifact Nonfiction out of New York.
To promote the series, Zulu also worked with illustrator Adi Gilbert of 99seconds on stylized posters of riders on Harley bikes set against different Canadian landscapes. The posters became so sought after as works of art that people began tearing them down from construction barricades and other public displays to keep as collector's items.