Around the Net
B2B Market Expert Says: 'No More Spray and Pray Emailing'
- Demand Gen Report, Thursday, September 14, 2017 3:20 PM
Sophisticated B2B marketers are turning away from “spray-and-pray” email. Improvements in analytics, Ai and machine learning; these are facilitating advanced segmentation and personalization, even in complex industries, according to Ernan Roman, author of “The Voice of the Customer Marketing.”
