• by Steve McClellan  @mp_mcclellan, September 14, 2017

Y&R has promoted Annie Boo to CEO Y&R China, a new position. The agency’s China operations span offices in Shanghai, Beijing and Guangzhou.

Previously Boo was managing director of Y&R Shanghai, a post she assumed in 2015.

In her new position Boo is tasked with developing a more connected country-wide operation, raising the Y&R profile in China, expanding the scope of the agency’s offering and driving growth and profitability.

Boo works alongside creative partner Ong Kien Hoe, who was named national Executive Creative Director late in 2016.

Boo started her career as an account person at Y&R in her native Malaysia. She then moved to Shanghai as the lead for a wide group of accounts including Pepsi beverages and Fonterra. A stint as Client Services Director at JWT back in Malaysia, was followed by her return to Shanghai, and Y&R in 2015.