iZettle Selects UM For European Media Assignment

Interpublic’s UM has won a four-way competitive pitch to become the exclusive UK media agency and lead agency for Europe for financial technology company iZettle.

UM will handle all planning and buying for iZettle on an ongoing basis.

Edgar Rouwenhorst, CMO at iZettle, stated, "UM was selected on the strength of a standout response to our brief. We wanted to work with a UK-based agency that would both inspire us with a data-driven approach and understand how fast we and our industry are evolving.”

iZettle was founded in Stockholm in 2010 and is a provider of portable credit card terminals for small businesses. Currently it’s focused in Europe but has a Brazilian operation. It launched into the UK in 2012. The company now operates in 12 countries.

 

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