• by Ray Schultz , September 15, 2017

The total dollar volume of email marketing will hit roughly $22.2 billion by the end of 2025, for a compound annual growth rate (CAGR) of 19.60%, according to a study by Transparency Market Research. Last year, the annual total was U.S. $4.5 billion.  

These findings are from a report the company is offering for sale.

Smartphones, far from inhibiting the email market, have helped it over the past few years.

And going forward, the channel will benefit from growing awareness of the fact that email has a higher ROI than other forms of digital media.

Email has global reach — the primary regional markets are North America, Europe, Asia-Pacific, the Middle East, Africa and South America. Asia-Pacific will grow the most quickly, with a CAGR of 22.80% between now and 2025. This is due to the increasing number of Internet users.

At the same time, North American growth will slow as a result of the already high Internet penetration rate and regulations such as CAN-SPAM in the U.S. and CASL in Canada.

Since CAN-SPAM is more lenient, the U.S. will have a better growth rate. However, growth will also be slowed by what the study calls the lack of niche marketing.

According to the report, email marketing is being widely utilized in the media, IT and telecom, retail/e-commerce, travel and leisure, and the BFSI industries. In these markets, it is the main source of marketing for business expansion, the study continues.

Software and services will be in the leading position, due to the growing use of white-label software, the third-party standard and web-based application.

The third-party standard should be the most preferred component within the next few years, according to the report. 

The study lists these firms as active in email marketing across the globe:

Alchemy Worx Ltd., Adestra Ltd., GetResponse, VerticalResponse Inc., dotmailer Ltd., Forfront Ltd., BlueHornet Inc., Constant Contact Inc., BlueTie Inc., Drip Inc., Microsoft Corp., IBM Corp., The Rocket Science Group LLC, iContact Corp, Zoho Corporation Pvt. Ltd., Salesforce Inc., Responsys Inc., Epsilon, Natexo Group, and Campaign Monitor.