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Apple Defends Safari's New 'Intelligent Tracking Prevention' Feature

  • The Loop, Monday, September 18, 2017 9:56 PM

Apple believes that the ad industry’s objections to Safari's new Intelligent Tracking Prevention feature are overblown. “Ad tracking technology has become so pervasive that it is possible for ad tracking companies to recreate the majority of a person’s web browsing history,” the company tells The Loop, in a statement. “The feature does not block ads or interfere with legitimate tracking on the sites that people actually click on and visit.”

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