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Budweiser Wins By Playing Up Americana

Is there any U.S. brand with a stronger heritage than Budweiser? The flagship of Anheuser-Busch hasn’t been taking any chances lately as it strives with various marketing initiatives. The brand has established a ubiquitous presence in sports marketing, including  the NFL, and more recently is sponsoring its own “Made in America” music festivals with Jay Z, who also received his own Budweiser spot with “Dream. On.”


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