Meredith Corp. unveiled a new slate of video programming and editorial initiatives to more than 250 advertisers and marketers at its second annual BrandFront presentation.
Meredith also revealed results of a new accountability study for the pharmaceutical category under its Meredith Sales Guarantee program.
The new Sales Guarantee for the pharma category saw a 22% increase in prescription sales, according to Alysia Borsa, Meredith’s chief data and insights officer.
Meredith previewed 12 new cross-platform initiatives at the event, including a new live video series starring Rachael Ray on summer music and food, scheduled for next year for the Rachael Ray Every Day brand.
Shape is getting a new travel and fitness video series called “FitCity,” where trainer Rebecca Kennedy takes viewers to the country’s under-the-radar fitness, food and travel locations in 30-minute episodes.
The brand is also launching "#SHAPESquad," a franchise dedicated to active lifestyles. It will appear across Shape’s print, digital, social and experiential platforms. The section will debut in print in Shape’s October issue and focus on trending workouts, athleisure and profiles of inspiring women.
Meredith’s Parents brand will get a new editorial franchise for 2018 called “IRL (In Real Life),” with a designated landing page on Parents.com featuring articles, slideshows and videos.
A few cross-brand initiatives were also announced, such as "#MomBod," a collaboration with Parents, Parents Latina and Shape about body confidence. It will live in-book in both Shape and Parents magazines and online on their sites.
EatingWell and Better Homes & Gardens will launch "Plant Your Plate," which inspires people to get more involved with their food, learn where their food comes from and embrace eating healthy. It will also live in-book and on their sites.