Foundation Consumer Healthcare is launching its first national ad campaign for its anti-snoring strip, Theravent, by showing how it understands that disrupted sleep can also lead to disrupted relationships.
Developed with The VIA Agency, the "No Excuses" campaign highlights how the over-the-counter product, as opposed to prescribed methods, can get couples happily back in bed together. Have a look here.
The campaign includes national TV and radio spots running through the end of the year, and may be extended into 2018.
This is the first work The VIA Agency has completed for Theravent since being named agency of record in March after a competitive review.