Commentary

Consumers See Convenience From Connected Devices, Worry About Privacy

Consumers appear to like the conveniences that the Internet of Things can provide but have some serious concerns about privacy.

Many people with smart or connected devices also are fine with those devices making purchases for them, with some limitations.

These are among the findings of a large international study looking at IoT adoption, including benefits and barriers.

The study comprised a survey of 20,000 consumers across 10 markets, Australia, Brazil, China, Spain, Singapore, the United States, Germany, Sweden, Netherlands and the United Kingdom. It was conducted by Opinium for WorldPay.

Almost half (48%) of U.S. consumers said they would be comfortable if a device such as a refrigerator ordered things on their behalf without asking. However, most (62%) would want to approve every purchase before it is confirmed. Even more (78%) would want a notification before an order is placed.

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More (62%) millennials than those older than 55 (22%) are comfortable in orders placed before being asked.

The top concern with connected devices in the home relates to security, with 73% of consumers worried that manufacturers would share their personal data.

U.S. consumers also have some viewpoints on virtual assistants. For example:

  • 55% -- Would welcome the convenience of a chatbot or virtual assistant shopping on their behalf
  • 48%-- Remain skeptical about a virtual assistant ever being able to conduct a conversation like a real person
  • 37% -- Would allow a virtual assistant to have access to their payment information
  • 35% -- Would consider using a virtual assistant to perform a simple task

Some common-sense findings also came out of the study.

For example, while 51% of consumers said they could see the benefits of the conveniences afforded by connected devices, more than half (54%) could not understand why such devices such as a refrigerator needs to be connected to the internet.

2 comments about "Consumers See Convenience From Connected Devices, Worry About Privacy".
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  1. R MARK REASBECK from www.USAonly.US , September 29, 2017 at 9:28 p.m.

    "Almost half (48%) of U.S. consumers said they would be comfortable if a device such as a refrigerator ordered things on their behalf without asking. However, most (62%) would want to approve every purchase before it is confirmed. Even more (78%) would want a notification before an order is placed."

    SERIOUSLY, THIS is an arguable choice????

    ".......but have some serious concerns about privacy."


    Dudes and Dudettes:   YOU GAVE UP YOUR PRIVACY LONG AGO.  You tell the world what you're doing, what you're buying, what you're eating and what bar you're at and there is a concern  that the lettuce crisper may order an extra head of kale and charge it to your debit card?  Not sure we're moving the human race forward when they keep developing  more ways to make life "convieient", but it really is to give them more time on Facebook and Insta-insanity!!
    The country is in deep trouble.

  2. charles martin from Chuck Martin replied, September 30, 2017 at 10:02 a.m.

    A sea of data, Mark.

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