Digital Engagement Index

On Monday (10/9), investment bank Wells Fargo jumped from the #86 to the #6 spot of the leaderboard with a 1,488% increase in digital engagements. This spike in engagements was primarily driven by new activity on the Wells Fargo official YouTube channel, where the #1 upload of the past week was a :15 spot (10/3) promoting the Wells Fargo mobile app. Between 10/3 and 10/9, this video garnered 1.8M views.

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