Around the Net
Ad Bodies Unite For Better Ads
- The Drum, Friday, October 13, 2017 7 AM
America's leading advertising bodies -- the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA) and the Interactive Advertising Bureau (IAB) -- have penned an open letter to the Coalition for Better Ads (CBA) to ask for a system of more acceptable ad formats to be developed and then protected through self-regulation. The Drum has more.
