WPP's SET Expands Remit, Names New CEO

WPP's experience agency SET is rejiggering its leadership team as the experiential agency evolves from a production design and execution shop to a full-scale brand/retail strategy and retail activation agency. Current president, chief strategy officer Alasdair Lloyd-Jones is elevated to CEO, while founder Sabina Teshler and chief operating officer Kurt Kujovich will assume the titles of chairman and president, respectively.

As CEO, Lloyd-Jones will oversee a network that spans Portland, Los Angeles, New York and London and includes clients Nike, Sprite, Verizon, and BMW. ”We decided now was a good time to establish a leadership structure that enables us to communicate the power of experiences to propel every part of a brand’s business and drive the development of SET to align to clients’ evolving needs," Lloyd-Jones says.


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