WPP’s VML has appointed Lauren Lafranz to the new position of managing director global creative operations. She will report to Debbi Vandeven, global chief creative officer.
Lafranz’s remit includes implementing the creative vision at the agency, helping manage VML’s creative offices worldwide and formalizing the agency’s global creative network. Based in VML’s New York office, she will also expand creative standards and manage global awards planning.
In her previous position as chief creative content officer at sibling agency JWT, LaFranz was responsible for managing JWT’s creative program and global creative initiatives. Earlier Lafranz held roles in both account management and project management, working on brands such as Rolex, JetBlue and Domino's.