Commentary

Pulling Playboy.com Behind The Paywall

In the modern era, where digital’s adverse effect on media experience is unavoidable, can Playboy.com maintain quality content that it prides itself on? During a keynote interview at Publishing Insider Summit, Playboy Chief Creative Officer Cooper Hefner told Steve Smith, Editorial Director, Events, MediaPost there will inevitably be changes as Playboy.com comes behind the paywall. While there'll still be a certain amount of free content, the publisher's main focus will be cultivating its loyal base of subscribers.

INTERVIEWEE Cooper Hefner, Chief Creative Officer, Playboy Enterprises; INTERVIEWER Steve Smith, Editorial Director, Events, MediaPost


Find the rest of this session, and more, at our Publishing Insider Summit Agenda Page.

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