During his keynote presentation at Publishing Insider Summit on building a subscriber-first business model, The Economist SVP Digital Media and Content Strategy Mark Beard revealed some surprising
findings made by the research team. 73 million people around the world could potentially be reading The Economist. But the audience did not believe The Economist would be of interest to them - a hefty
perception problem for the publisher to tackle.
KEYNOTE Mark Beard, SVP Digital Media and Content Strategy, The Economist
Find the rest of this session, and more, at our Publishing Insider Summit Agenda Page.