Apple Inc. has made another splashy hire as it builds out its video content team: Jay Hunt, who will serve as creative director of Europe worldwide video. She will join the company in January.
Hunt, who was most recently chief creative officer of the U.K.’s Channel 4, will report to Apple chief content officers and co-heads of worldwide video Zack Van Amburg and Jamie Erlicht.
At Channel 4, Hunt developed scripted series such as “Sherlock” and “Black Mirror” as well as unscripted series like “Gogglerbox” and “Hunted.”
Hunt joins Apple as the company prepares to add scripted fare to its original streaming video lineup. So far, Apple has only run unscripted programming like “Carpool Karaoke” and “Planet of the Apps,” but with high-profile hires like Van Hamburg, Erlicht and former WGN America chief Matt Cherniss, the company is beginning to add more expensive, high-profile fare.
Earlier this month, Apple announced a deal with Steven Spielberg and NBCUniversal to bring back the popular 1980s series “Amazing Stories.”