Infutor has introduced a
predictive targeting product for automotive marketers to help them run campaigns in several channels, including email, programmatic display, social media custom audiences and direct mail.
Auto In-Market identifies auto shoppers based on predictive intelligence and propensity scores. These are built on purchase behavior and historical ownership data.
Scores are available for five segments: New Vehicles, Used Vehicles, Auto Insurance, Auto Finance and Auto Parts and Services.
Infutor has
ownership data on 182 million automobiles, including VIN, make, model and year.
Auto In-Market uses analytical modeling based on transactional data, demographics and
positive and negative purchase behaviors, the company says.
Marketers can select audiences based on a combination of factors, including geography, auto make/model/year
and other attributes.
Such a product is needed because “consumers are researching cars and other auto services online before even stepping foot in a
dealership,” states Gary Walter, president and CEO of Infutor.
Walter adds that Auto In-Market is designed to “identify prospects with the highest likelihood
of purchasing automobiles and other auto-related services and immediately deploy omnichannel marketing campaigns to target these consumers.”
Infutor notes that
while self-service marketplace deployment is faster, Auto In-Market is also available through on-demand API or on-premise options.