72andSunny is revamping its residency program 72U to better align with its global mission to expand and diversify its potential participants.
"We want 72U to be a platform that delivers on our company’s purpose, and benefits culture, knowing that it will also benefit our company and our industry at large," says John Boiler, founder /creative co-chair, 72andSunny. "We pride ourselves on being builders of opportunities, and believe that a wider, more diverse creative industry starts with access.”
This change follows the appointment of Tracey Smith to head the unit as director. She joins 72U from The One Club, where she was director of diversity. In her new role, she will help the creative residency source and develop fresh new talent that might not otherwise have access to creative careers.
72U will host three 12-week sessions a year; two sessions will be in-house at 72andSunny Los Angeles, while the third session will take place off-site, in a city, either domestically or internationally.
The program also includes mentoring, real-world experience and a speaker series.
As a creative residency located inside 72andSunny’s offices, 72U will invite eight to 10 participants from a variety of backgrounds and introduce them to careers in the creative industry.
The deadline to apply is November 28. Applications are available at 72u.org.