VIA Agency Elevates Two To New Planning, Client Roles

Portland, ME-based ad shop The Via Agency has elevated Scott MacLeod to Director of Planning and Dan Bailin to Director of Client Strategy. Taking on two new roles at the agency, both will report to VIA’s Chief Strategy Officer, David Burfeind.   

MacLeod joined VIA in 2011 as a planner. Before that he was Group Director of Analytics and Accountability at R/GA. In his new role, he will lead a growing planning group at VIA that spans research, brand planning, experience planning and marketing performance. 

Bailin arrived at VIA in 2010 to work on the account side of the business. His previous experience includes stints with Disney, the NFL and DreamWorks. In his new position as Director of Client Strategy, he will lead VIA’s team to continue to drive client growth.  

“VIA has brought on a significant amount of new business in the last year, creating an opportunity for more leadership,” stated Burfeind. “Scott and Dan have both stepped up and taken on incremental work, and proved that their individual expertise combined with their dedication and ability to always remain forward-thinking make them invaluable leaders to the team.”




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