• by Larissa Faw , October 30, 2017

Havas Group's Socialyse has appointed Philippe Torloting as the social media shop's first chief operating officer. He will be responsible for developing new strategies for disciplines such as influencer marketing, listening, performance content as well as improving Socialyse’s platform and products. Based in Paris, he is also tasked with better connecting the agency’s international network, as well as strengthening global business development efforts. He joins Socialyse after 11 years at Publicis Groupe, where he was deputy general manager of Blue449, having previously worked at sibling shops Moxie and DigitasLBi.