Select World has appointed Hans Dorsinville as chief creative officer, North America, marking the first time in over 25 years that the agency has filled the role. He will be responsible for creative leadership as well as repositioning the agency to become a broader beauty and fashion player within North America.
Based in New York, Dorsinville will co-manage the NY office with Sabrina Yu, Managing Director, NY. This hire also signals a more committed effort on behalf of the agency to promote and cultivate diversity. "The fact that our New York office will be headed by Hans and myself – a black man and Asian woman – is not only exciting, but also an important step forward," stated Yu, adding that "we believe that the best and most breakthrough ideas are born out of diverse perspectives."
Dorsinville previously worked at NY-based Laird + Partners, where he was partner, executive vice president and senior group creative director since the agency’s inception in 2002. He has worked with brands including Donna Karan/DKNY, Bottega Veneta, Ermenegildo Zegna, Estee Lauder, Coty, and Tommy Hilfiger. He recently received several awards on behalf of his Lane Bryant work promoting body positivity through messages such as #ImNoAngel to #ThisBodyIsMadeToShine.
Today's agencies need to combine an "understanding of what consumers want from brands and products with innovative ways to create experiences for them that go far beyond a picture," he says.