Consumer View Of A Connected Future: 'A Little Weary' To 'Scared Senseless'

The idea of a connected future scares some people more than others.

The more tech savvy people are, the more optimistic they are, and the less savvy they are, the more pessimistic they are.

These are among the findings in a global study comprising an online survey of 190,000 people conducted by Mozilla. Of the survey respondents, more than half (52%) consider themselves to be tech savvy, with 11% of those being extremely tech savvy.

When thinking about the future, feelings range from being very excited to being petrified. Here are the feelings about a future in which the world is connected:

  • 35% -- A little weary
  • 31% -- Cautiously optimistic
  • 19% -- On the fence
  • 8% -- Super excited
  • 7% -- Scared senseless

One of the top fears about a connected future relates to the loss of privacy. Here are what consumers said were their biggest fears:

  • 45% -- Loss of privacy
  • 24% -- Will lose touch with one another
  • 15% -- Will be less safe
  • 7% -- No fears about a connected future



One of the more interesting stats in the survey is the lack of importance of recommendations from friends or family in deciding what next smart device to purchase.

The top factors in deciding what new tech toy to buy are features, price and reliability. Dead last are recommendations from friends or family, below user reviews and expert recommendations.

Moving forward in a digitally connected future, consumers are most excited about how easy it will make life (27%), how it will make people smarter and better educated (15%), how it will bring the world together (15%) and how much fun it will be (8%).

The answer to one question pretty much summed up the current market situation: Only a quarter (26%) of consumers could explain to a friend what IoT is.

3 comments about "Consumer View Of A Connected Future: 'A Little Weary' To 'Scared Senseless'".
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  1. R MARK REASBECK from www.USAonly.US , November 5, 2017 at 9:36 p.m.

    "tech savy" usually means that you check your brain at the door and disconnect all common sense as far as exposing all your data to the world.  "Tech Savy" is anoth metaphor for "laziness" and can't seem to  function in life without an APP or "touch screen"

  2. Chuck Martin from Chuck Martin replied, November 6, 2017 at 9:31 a.m.

    There also are those interesed in dabbling with the latest tech, Mark.

  3. R MARK REASBECK from www.USAonly.US , November 6, 2017 at 5:45 p.m.

    I know, but putting ALL your eggs in that basket exposes you on so many fronts.
    I have an ATM card that i only use in 5 places, yet it's been compromised  twice in the last 18 months.  There is no place safe form hackers and people just stirring up chaos.

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