Havas Group’s performance marketing unit Ecselis has appointed Bertrand Fraboulet and Karim Eid Co-Global Heads.
They will be responsible for driving development and delivery of innovative, value-building search & performance marketing solutions for clients, including multi-channel performance products. They will also align Ecselis business with Havas’ media and creative units, strengthen and develop the brand’s international network.
Fraboulet was previously co-Head of Ecselis France, where he developed a number of performance marketing offers ranging from native ads to local performance, across affiliate platforms and SEO.
Eid joins Ecselis from Publicis Media France, where he was Managing Director for Zenith and Performics, leading digital transformation for key clients such as L’Oréal.