Agency Phenomenon has appointed Erica Hoholick as President, effective Jan. 1, 2018. Most recently Hoholick was with TBWA\Media Arts Lab where she was Global President for more than three years. Prior to TBWA\Media Arts Lab, she spent over three years at Ogilvy with a dual role as Worldwide Managing Director for Dove, and CEO of Ogilvy’s global operational unit for client Unilever.
In her new role Hoholick will work closely with the executive team to set the direction of the agency and be responsible for the overall operation and performance of the business. She will also partner with future and existing clients, including Flywheel, Aetna, Crate & Barrel and Intuit, to build “curated and diverse teams of talent” to deliver on their business objectives.
Hoholick joins Phenomenon’s leadership team comprised of Founder, Chairman and CEO Krishnan Menon, Chief Creative Officer Chris Adams, and Chief Strategy Officer Jason De Turris.
“As brands look to agencies for creative business solutions that transcend marketing services, we believe Erica’s background in reinventing brands will be a significant asset to our business and to our clients,” stated Menon.
Phenomenon has grown to more than 100 employees since its founding in 2006 with offices in Los Angeles (HQ) and Chicago.
Phenomenon is currently working with gaming startup Wonder on their upcoming product launch, and is working on the launch of Intuit's first global brand campaign. It recently rebranded mortgage servicer Nationstar as Mr. Cooper.