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How To Send Personalized Emails At Scale

It’s not easy to send truly personalized emails at scale. Here are some tips from Josh Slone on how to deal with it. One tip is avoid personalization. But Slone also urges B2B marketers to narrow their target markets and use good data providers. 

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1 comment about "How To Send Personalized Emails At Scale".
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  1. Paula Lynn from Who Else Unlimited, November 10, 2017 at 5:07 p.m.

    Don't do it. It is creepy and insulting. You don't know me and I do not know you so don't use my name and you are not entitled to know my business and if you continue to do it when I tell you to stop, you will lose my business. Avoiding it is good advice.

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