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Why Apple Can't Build A Smart Speaker

  • Bloomberg, Tuesday, November 21, 2017 3:10 PM
Bloomberg looked into Apple’s year-long effort to design a smart speaker, and it wasn’t pretty. While Amazon cornered the market with its Echo product line, “Apple dithered over its own speaker,” Bloomberg writes.The project was cancelled and revived several times … and the device went through multiple permutations (at one point it stood 3 feet tall) as executives struggled to figure out how it would fit into the home and Apple’s ecosystem of products and services.”

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